When it comes to luxury SUVs, few names command as much respect as Ferrari. And with the Ferrari Purosangue, the Italian automaker has boldly entered the high-performance SUV segment. Car enthusiasts across the US are curious: what is the Ferrari Purosangue price? In this article, we break down everything you need to know about the Purosangue’s cost, features, and why it’s worth the hype.
What is the Ferrari Purosangue?
Before diving into the Ferrari Purosangue price, let’s take a closer look at the car itself. The Purosangue is Ferrari’s first-ever SUV, blending the brand’s signature sports car performance with practical SUV functionality. It’s designed for drivers who crave speed, luxury, and versatility in one sleek package.
Key highlights include:
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Engine: Naturally aspirated V12 engine producing over 715 horsepower.
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Performance: 0-60 mph in just 3.3 seconds.
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Luxury Interior: Premium leather, customizable trim, and advanced infotainment.
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Practicality: Four doors and ample cargo space for a Ferrari SUV.
Ferrari Purosangue Price in the US
So, how much does a Ferrari Purosangue actually cost in the United States? As of 2025, the starting price for a base model is around $390,000. Of course, this price can increase significantly depending on customization options, including exclusive paint colors, interior trims, and performance packages.
Price Breakdown:
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Base Model: $390,000
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Popular Packages: $20,000 – $50,000
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Exclusive Customization (Tailor-Made): Up to $100,000+
This puts the Ferrari Purosangue firmly in the ultra-luxury segment, appealing to buyers who want a unique driving experience combined with the prestige of the Ferrari badge.
Factors Affecting the Ferrari Purosangue Price
Several factors can influence the final cost of a Purosangue in the US:
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Customization Options: Ferrari offers extensive personalization through its Tailor-Made program. Every detail, from stitching color to wheel design, affects pricing.
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Dealer Location: Prices may vary slightly between states due to taxes, fees, and delivery charges.
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Limited Production: Ferrari’s low production numbers can create scarcity, occasionally driving up market prices for popular models.
Owning a Ferrari Purosangue in the US
Buying the car is just the start. Owning a Ferrari Purosangue comes with additional costs to consider:
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Insurance: Expect high premiums due to the vehicle’s luxury and performance status.
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Maintenance: Annual servicing can range from $3,000 to $5,000.
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Fuel: With a V12 engine, fuel economy is low—roughly 12-15 mpg in the city.
These factors make the Purosangue a serious investment, not just in terms of price but ongoing ownership costs.
Why the Ferrari Purosangue is Worth the Price
Many wonder if the Ferrari Purosangue is worth its hefty price tag. Here’s why enthusiasts say yes:
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Performance: Few SUVs can match the V12 engine’s thrilling speed and handling.
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Luxury: Ferrari-level craftsmanship in materials, design, and technology.
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Exclusivity: Owning a Purosangue is about prestige and being part of an elite club.
In short, if you’re looking for an SUV that doesn’t compromise on sports car DNA, the Purosangue delivers.
FAQs About Ferrari Purosangue Price
Q1: What is the starting price of a Ferrari Purosangue in the US?
A: The base model starts around $390,000, with higher prices for optional features and customizations.
Q2: How much does it cost to customize a Ferrari Purosangue?
A: Ferrari’s Tailor-Made program can add $20,000 to over $100,000 depending on your choices.
Q3: Is the Ferrari Purosangue fuel-efficient?
A: Not particularly—it averages 12-15 mpg due to its V12 engine.
Q4: Can I insure a Ferrari Purosangue in the US?
A: Yes, but premiums are high because it’s a high-value luxury performance SUV.
Q5: How many Ferrari Purosangue units are produced each year?
A: Ferrari produces a limited number to maintain exclusivity, so availability is relatively low.
Conclusion
The Ferrari Purosangue price in the US reflects its unique position as a high-performance luxury SUV. Starting at around $390,000, it combines the heart of a Ferrari sports car with the practicality of an SUV. For enthusiasts, it’s more than a car—it’s a statement of style, power, and prestige.
Whether you’re ready to explore the market or simply admire this engineering marvel, understanding the costs, options, and ownership details will help you make an informed decision.

